When organizations embark on an ERP or CRM implementation, most of the attention tends to focus on the choice of platform, the definition of processes, or the configuration of modules. Yet one of the most critical (and often underestimated) factors in the success of these projects is the quality of the data that feeds the system.
At Dynamo, we’ve seen firsthand how high-quality data accelerates implementation, increases user adoption, and boosts decision-making across the business. On the other hand, poor data can derail even the most well-planned ERP project.
The Risks of Poor Data
Outdated, duplicated, or inconsistent data creates friction from day one. It can lead to integration errors, process failures, reporting issues, and resistance from end-users who quickly lose trust in the system. Ultimately, poor data quality not only delays go-live but also undermines the entire purpose of the ERP or CRM implementation: enabling better control, visibility, and decision-making.
Why Start with a Data Audit
One of the first steps we recommend for any ERP or CRM project is a thorough data audit. This includes:
- Identifying and eliminating duplicate records
- Validating completeness and accuracy
- Standardizing naming conventions and data formats
- Defining ownership and responsibilities for ongoing data governance
Investing in data cleanup and governance early in the process sets the foundation for a successful deployment and ensures the new system reflects reality.
Clean Data = Better Results
Clean, structured data allows companies to:
- Migrate information with minimal disruption
- Automate processes more effectively
- Enable real-time analytics and forecasting
- Build customer relationships based on accurate insights
- Accelerate user trust and adoption
In our experience, the organizations that prioritize data quality from the start are the ones that go live on time, stay on budget, and get faster returns on their ERP and CRM investments.
Dynamo’s Approach to Data Readiness
At Dynamo, we support companies throughout the data readiness journey: from initial assessments and cleanup to building data governance practices that last. Whether you’re implementing Dynamics 365 Finance & Operations or Dynamics 365 CRM, we help ensure your systems are fueled by reliable, actionable data.
Planning to implement or upgrade your ERP?
Start with your data. Contact Dynamo Global to discover how we can help you mitigate project risks with a robust data foundation.